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Stalls 9, 10 and 11. Over 80 per cent bought at the Plymouth Fish Market auctions the morning the day boats land. The Rex Down supply line back to the 1971 Fish Quay. None of it lives on the homepage.
- Observation
- The current themarketplaiceplymouth.co.uk hero is a generic stock-feeling tagline above a button. A first-time visitor scrolling on mobile does not learn that the counter sits across stalls 9, 10 and 11 of Plymouth Market (a three-stall consolidation from one two-metre stall, per the OM Plymouth Magazine feature), that over 80 per cent of what is on the slate was bought by the brothers at the Plymouth Fish Market auctions at Sutton Harbour that morning, or that the wholesale supply line behind the rest runs through the Rex Down family business, founded by Rex Down on the Plymouth Fish Quay in 1971. The About page covers some of this in body copy, one click in.
- Revenue impact
- In a city where every supermarket claims a fish counter, three-stall presence inside the Grade II Plymouth Market and direct-auction buying off the South West day boats is the credential that closes the trust gap. A customer searching "fishmonger Plymouth" or "fresh fish Barbican" who lands on the hero should see those facts before anything else. They do not, so a real wet-fish specialist reads as another generic seafood site.
- Cause
- The current Elementor template has no header strip carrying stall numbers, no provenance band on the homepage, and no awards-strip-equivalent for the sourcing credentials. The selling story lives as scattered paragraphs across two sub-pages.
- After rebuild
- The rebuild leads with a typographic strip directly under the H1: Stalls 9 / 10 / 11, Plymouth Market, day-boat auction sourced, Rex Down supply line since 1971. A dedicated provenance section then carries the Plymouth Fish Market auction loop and the Rex Down 1971 Fish Quay context in their own designed band, third person, above the fold of its own section.